Egypt’s Tourism and Antiquities Ministry launched a promotional campaign to promote tourism during the English Premier League, which sees its first matches began on August 12, 2023 until May 19, 2024.
The launch of this campaign comes to promote Egypt’s tourist destinations to various targeted tourist markets and attract more incoming tourist traffic.
It aims to take advantage of major events and activities to introduce the world to Egypt’s various diverse and unique tourist and archaeological elements.
The CEO of the Egyptian Tourism Authority Amr al-Kady said that this advertising campaign includes advertisements for two minutes for each match, which will be broadcast on score screens at the stadiums where the matches will be held.
These matches are transmitted by specialized English channels to different countries of the world and are watched by millions of fans of the English Premier League, he noted.
These advertisements will therefore be shown to fans worldwide, as the league is the most watched among all football tournaments in the world, he stated.
