Egypt

Consumer Protection Agency warns of ads to unlicensed products

The Consumer Protection Agency warned consumers, Monday, of buying products unregistered by the Health Ministry, which can often be traced to fraud due to misleading ads on satellite channels.
 
The agency reported several complaints filed by consumers who were subjected to fraud or harmed by unregistered products advertised on television.
 
Agency's Media Observatory's Deceptive Advertising Department has been instructed to take legal action against violators, said head of the agency Atef Yacoub.
 
Ads for products unfit for human consumption have been detected on four satellite channels. The ads claim that the products cured several diseases, which the Health Ministry has denied.
 
Layaly Cinema and Cinema 1 satellite channels were referred to prosecutors over advertising a product called "Via Ananas" alleging it contributed to losing weight without side effects as a natural product of pineapples. The Health Ministry confirmed the product was unlicensed.
 
Darbaka Cinema channel was referred to prosecution over advertising a false cream that was allegedly derived from natural ingredients and treated erectile dysfunction. The cream was called "The Golden Package Cream." The Health Ministry said the product was also unregistered.
 
Another unlicensed product called Super Slim, advertised on Majestic Cinema channel, claims to help quell the consumer's appetite.
 
 
Edited translation from Al-Masry Al-Youm

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