Dubai’s Department of Economy and Tourism and Real Madrid Club de Fútbol have joined forces this October to launch an unprecedented partnership.
Fans of Dubai and Real Madrid are about to indulge in a plethora of fun-filled activities, outstanding fan-moments, and exhilarating experiences like no other.
The newly-launched partnership is planned to act as a springboard for opening up unrivaled opportunities for both brands, and fostering the achievement of Dubai’s strategic goals of the Dubai Economic Agenda – D33.
Dubai aims to cement its leadership amongst the key three global cities in the sports entertainment industry, thanks to its collaboration with Real Madrid, one of the world’s prominent football clubs.
The alliance features both Real Madrid’s first Men and Women Football Teams, and brings a taste of Dubai to Santiago Bernabéu, providing excellent sports services and events.
The Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Issam Kazim, and the President of Real Madrid Club de Fútbol Florentino Perez, signed the bilateral agreement during an official ceremony at the legendary Sala de Juntas in Ciudad Real Madrid, in the attendance of the Chief Executive Officer of the club Jose Angel Sanchez, and Real Madrid legend and Director of Institutional Relations Emilio Butragueño.
“We are very proud of this new partnership with Visit Dubai as the Club’s first Official Destination Partner,” Butragueño said.
“Dubai is a destination that strives for excellence in all its entertainment offerings, which is a value shared by the Club. We are delighted to bring this exciting tourist destination to our millions of Madridistas around the world,” he added.
Kazim echoed the sentiment, saying, “We are excited to begin our journey with Real Madrid as a global partner. This game-changing collaboration between Dubai and the greatest club in the world is built upon a shared vision and values, where every achievement serves as motivation to pursue new heights. With our aim to consolidate Dubai’s position among the top three global cities, this strategic alliance will harness the strengths of a leading destination and the world’s most celebrated team, to reaffirm Dubai globally as the best city to visit, live, and work in.”
The agreement paves the way for more fruitful ventures carried out by Real Madrid and the Emirates, whose long-standing partnership has been established since 2011.
Furthermore, it perfectly coincides with the upcoming inauguration of the Real Madrid themed-park at Dubai Parks and Resorts, the Middle East’s biggest theme park.
The much-anticipated park will mark the world’s first Real Madrid theme-park and is planned to comprise a slew of Real Madrid-related attractions, including a museum, amusement rides and football skill games.
The Spanish soccer club fans are further promised a unique and enjoyable shopping experience of all the official Real Madrid products, including collection signatures, jewelry, watches, wallets, electronics and more.
Kazim wrapped up by saying, “Driven by our mutual dedication to excellence, leadership, talent, and innovation, we look forward to enjoying great success together, and showcasing Dubai and Real Madrid’s winning spirit to the world.”
