Egypt to launch tourism advertisement campaign worth US$90 million

Egyptian Minister of Tourism and Antiquities Khaled al-Anany on Thursday said that the ministry has contracted with a Canadian-English company to produce an advertisement campaign to promote Egyptian tourism globally.

“This strategy will be delivered on the first of next July,” he said during a symposium organized by the “Mustaqbal Watan” party.

“The Ministerial Committee for Tourism and Antiquities agreed to implement the strategy through an international promotional campaign for tourism for three years, at a cost of $30 million per year, with a total amount of $90 million,” he said.

Anany said that there has been a monthly increase in the rate of inbound tourism to Egypt, indicating restored confidence in the country as a safe tourist destination.

During an interview with Al-Ahram newspaper published in May, Anany said “We have now reached 40 percent of the numbers for the same period before coronavirus outbreak… a good rate.”

He explained that the main destinations for inbound tourism to Egypt are Sharm el-Sheikh, followed by Hurghada and Marsa Alam.

Various ports in the Red Sea, South Sinai, Luxor and Aswan back in May began collecting entry visa fees to the country, equivalent to $25 per passenger, following the end of the exemption period announced by the cabinet for paying visa fees for tourists to the region.

Edited translation from Al-Masry Al-Youm

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