The Ministry of Tourism and Antiquities, represented by the Egyptian Tourism Authority, launched a new promotional campaign to promote the Egyptian tourist destination for the summer season 2022 in Egypt and the main Arab markets exporting tourism to Egypt.
A statement by the Ministry of Tourism said on Wednesday that the campaign “Your Vacation With Us” was launched on various social media sites and targets Saudi Arabia, the Emirates, Kuwait and Jordan.
The CEO of the Egyptian Tourism Authority, Amr el-Kady, indicated that this campaign targets the Arab market to promote the various Egyptian tourist destinations and their attractiveness and diversity, which contributes to attracting more Arab tourists to the Egyptian tourist destination, in addition to the fact that this campaign was also directed to activate internal tourism.
The Assistant Minister of Tourism and Antiquities Lamya Kamel explained that this Arab campaign comes as a continuation of the international campaign that was launched since mid-March, entitled “follow the sun”, which achieved remarkable success and positive results in terms of spread and viewership in the target markets of the campaign, which are the United Kingdom, Germany, Italy, France, and the United States of America.
The Director General of the Tourism Promotion Department at the authority, Sozan Mostafa, added that the new Arab campaign focuses on the most used social networking sites in the target markets.
She added that the campaign coincides with the participation of the ministry, represented by the authority, in the Arab Forum for Tourism and Travel (ATM 2022), to be held in Dubai during the period from 9 to 12 May, which reflects the interest of the Ministry of Tourism and Antiquities in the Arab market.