Dubai Shopping Festival continues to offer unique and inspiring experiences across the city.
In its 30th and most exceptional edition, the Dubai Shopping Festival, in partnership with Emaar, Al-Futtaim Group, Dubai Commercial Bank, Emirates, and Talabat, is hosting the e& MOTB at Dubai Design District.
Now in its 12th edition, this free event, organized by Dubai Festivals and Retail Establishment, celebrates the latest trends and cultural shifts of the local community and younger generations. From January 3rd to 12th, 2025, visitors can explore a curated selection of local boutiques, designer brands, eco-friendly stores, and vintage clothing, alongside hourly live performances, delicious food, and more.
The event’s theme revolves around a blend of traditional and modern vibes, allowing visitors to step into a world where the elegance of the 1950s meets futuristic trends. With a range of unique experiences, the e& MOTB Market will be the ideal destination for all ages, bringing together fashion, art, and delicious food in an unparalleled celebration.
Unmissable events and entertainment
The event will host a series of hourly live performances, as well as a free outdoor music concert featuring Saint Levant and Naika on January 3, 2025. The Gen Z entertainment zone will feature unique activities such as a smash room truck, target shooting, Emirates’ Carpool Karaoke experience, the launch of the Dubai Neon Run challenge, and the stylish Sip Sip Nail Art cafe.
Shopping delights & culinary adventures
Shoppers can explore over 100 exclusive products and 50 new outdoor shops, including local and international brands making their Dubai debut, such as Cedar and Gold Goods. There will also be amazing retro products, adding a touch of nostalgia, while Renault offers fun activities and immersive experiences in the world of automobiles.
Visitors will step into a world of beauty at the exclusive Beauty Bloc, featuring the latest beauty trends and products, as well as renowned brands such as Benefit Cosmetics, Drunk Elephant, Huda Beauty, and Fenty Beauty. Additionally, Dubai Commercial Bank offers interactive activities aimed at making financial literacy a fun and innovative experience.
Visitors can enjoy a wonderful dining experience offered by more than 25 new food and beverage destinations showcasing innovative concepts, including Dubai’s first seasonal restaurants for brands like Dave’s Hot Chicken and Homer Lobster. Talabat delights visitors with healthy snacks and visually stunning Asian culinary creations.
An artistic and social celebration
Visitors can capture stunning photos with uniquely designed artworks and classic-inspired areas, highlighting the vibrant atmosphere of the e& MOTB, helping visitors create the best memories.
Entry to the event is free, and free parking is also available. Visitors can enjoy a range of experiences that combine shopping, dining, and entertainment, making the e& MOTB more than just an event. It is a meeting point where traditions meet innovation and creativity thrives.
Residents and visitors can use the all-new Dubai Shopping Festival digital map, an interactive online guide that allows users to explore all the unique and exclusive experiences, crowd-favorite events during the festival, and the new additions the festival offers across the city.
Residents of the UAE will also have the opportunity to be rewarded for following the Dubai Shopping Festival news on the festival’s website. The 30th edition of the Dubai Shopping Festival contest, which runs until January 12, gives residents aged 21 and over the chance to win an amazing prize worth AED 30,000 by simply registering their details such as name, email, and mobile number on the festival’s website.
The Dubai Shopping Festival is supported by the main sponsors Dubai Islamic Bank and Visa, and strategic partners such as Al-Futtaim Malls (Dubai Festival City Mall and Dubai Festival Plaza), Al Zarooni Group (Mercato), Al-Futtaim Group, Dubai Commercial Bank, Dubai Holding Asset Management (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, Emaar, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, and City Centre Deira), Meraas (City Walk and The Beach opposite Jumeirah Beach Residence), and Talabat.
