Minister of Tourism and Antiquities Sherif Fathy opened Friday 27/2/2026 the “Ramses and the Gold of the Pharaohs” exhibition at the NEON Gallery in Battersea Power Station in London, the UK.
Speaking at the opening ceremony, Fathy described the exhibition as a successful model of Egyptian cultural diplomacy and reflects the ability of ancient Egyptian civilization to inspire peoples around the world across the ages.
He noted the seventh stop of the exhibition in London marks a significant addition to its international tour, expressing confidence that it will achieve great success and help strengthen cultural ties between Egypt and the UK.
The minister said these temporary exhibitions are a core strategy for promoting Egypt’s diverse tourism products, inviting global audiences to explore the country’s developing infrastructure and museums, notably the Grand Egyptian Museum (GEM).
The exhibition features 180 artifacts, including the sarcophagus of King Ramses II, royal treasures from Tanis, and recent discoveries from Saqqara.
The minister stressed the importance of cooperation with the private sector for improving services provided to visitors at museums and archaeological sites, hailing the success of this approach through well-planned and organized partnerships that contribute to improving service quality, with proceeds being reinvested directly in conservation, maintenance, and restoration projects.
Fathy also highlighted the ministry’s strategy for promoting Egypt as a tourist destination with exceptional diversity, offering a wide range of tourism patterns, including cultural, beach, eco-tourism, safari and adventure tourism, as well as spiritual tourism, foremost among which is the Holy Family’s Journey.
Meanwhile, Secretary-General of the Supreme Council of Antiquities Hisham al-Leithy noted the collection in display showcases the “Golden Age” of Egyptian civilization under the reign of Ramses II.
The event also underscored the growing tourism momentum from the British market, following a year of significant growth in 2025 and early 2026.
In his remarks at the opening ceremony, Egyptian Ambassador to the UK Ashraf Swelam said Egypt is not just the guardian of one of the world’s oldest civilizations but is also a modern, dynamic state investing heavily in its cultural infrastructure, with the Grand Egyptian Museum standing as a premier global cultural landmark. MENA
