advertising

Elon Musk said Twitter has seen a ‘massive drop in revenue’ as more brands pause ads
Technology

Elon Musk said Twitter has seen a ‘massive drop in revenue’ as more brands pause ads

CNN  —  Elon Musk said Friday that Twitter has seen a “massive drop in revenue,” as a growing number of…
Uber launches advertising unit to let marketers target ads based on where you go
Technology

Uber launches advertising unit to let marketers target ads based on where you go

CNN – Uber is launching an in-house advertising division and rolling out its own form of targeted digital ads as…
Tara Emad becomes first face of Chanel in the Middle East
Life & Style

Tara Emad becomes first face of Chanel in the Middle East

Tara Emad, the young Egyptian actress, was chosen by the owner of the famous brand Chanel Beauty to be a…
Video| Cottonil suspends controversial commercial ad
Egypt

Video| Cottonil suspends controversial commercial ad

Egyptian company Cottonil said on Sunday that it has pulled its video advertisement “Ibn al-Jeran” (The Neighbors’ Son), which provoked…
US feds, states could join forces on Google probes: report
Technology

US feds, states could join forces on Google probes: report

The US Justice Department and state attorneys general are meeting this week for talks on their concurrent investigations into possible…
Facebook presents Egypt’s SWVL app success story
Egypt

Facebook presents Egypt’s SWVL app success story

Facebook presented the success story of the Egyptian private transport company SWVL, pointing out that it has reinvented means of…
Divided America of Trump era challenges ad industry
World

Divided America of Trump era challenges ad industry

  Nike’s unexpected move this week to feature Colin Kaepernick in a major ad campaign met instant condemnation in some…
Benetton condemned for using rescued migrants in adverts
World

Benetton condemned for using rescued migrants in adverts

  French charity SOS Mediterranee has lashed out at clothing giant Benetton over an advertising campaign featuring a photograph of…
Ads fuel Facebook profit growth
Technology

Ads fuel Facebook profit growth

Facebook’s profits increased by 71 percent for the second quarter of 2017 compared to the same period last year, it…
Beverage company investigated for soft-drink advert that ‘insulted’ the military
Egypt

Beverage company investigated for soft-drink advert that ‘insulted’ the military

The Consumer Protection Agency (CPA) has referred Al-Ahram Beverages Company to prosecution for an advertisement on Facebook that allegedly insults…
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